Because of the communications demands these days, it's important for your business to stay on top. Communication is the key to productivity, and the most basic link in communication is your business phone system. The standard type of system is the "Private Branch Exchange," or PBX. In the world of telephony, these advanced systems are the foundation of it all. It can be difficult to determine exactly what sort of business phone system you need, though.

It's not like deciding on your long distance carrier or cell phone. In those markets, the options are limited and it's mostly one size fits all.

As with all else, the business world moves at a different pace. Features can make or break your PBX system, determining your ability to scale with future needs and expansion, your ability to leverage the power of the internet in your communications network (with technologies like VoIP,) and your ability to remain bulletproof and immune to services outages, with things like battery backup UPS systems and remote administrative capabilities. To give you an idea of just how crucial these features can be, consider how your business is impacted by this:

Hiring an operator or receptionist is often times unnecessary, or just unfeasible if you have too many incoming calls. You'll be glad to know that most of the same features can be taken care of by many of the business phone systems these days, and usually can do it better than a human. At the most basic level, these "Auto Attendant" features includes options such as allowing your users to brows through a touchtone activated menu, reach specific extensions or access information recordings. Maybe someday we'll even have a PBX that will brew a pot of coffee...

Having your phone system perform automated tasks can save you time and money. Auto-dialing provides a means for the system to place calls (and more) all on it's own. At the most basic level, many of us associate PBX auto-dialing with robo-calls, or telemarketing. However, the systems can do much more than that, with tasks like sending text messages to cell phones automated for instant and informative personal, departmental, or company-wide alerts and notices. Voicemail from important numbers can be forwarded instantly, and many packages even provide text to speech for reading messages to the recipient, such as crucial e-mails, news or stock alerts, and more.

If you'd prefer not fit a PBX into your business's physical location, there are hosting options available. Rather than running the system yourself, a hosted PBX is a run remotely, usually leased on a monthly or yearly basis. Often times, this can drive down your costs, and allow for a quick roll out, with little or no equipment needed at your places of business. Calls can easily be routed to other numbers as well, such as cells and home phones. The advantages do come at a price though, with much of your system being tied up remotely, which can become a nightmare should you later switch to a local system. Transferring everything from menus to voicemail to extensions to the new system can become difficult.

The sheer power and flexibility delivered by computer driven phone systems, like the modern business PBX, can do wonders for your business. But each business has unique needs and demands, and there is really no one size fits all solution. It's my hope that some of the information above will help you determine what will really benefit you in a business phone system.

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