In a world of ever changing technology and advancing communications needs, it's important for your business to stay on top. Communication is the key to productivity, and the most important portion of that is your business phone system. What you're looking for is a "Private Branch Exchange," or PBX. In the world of telephony, these powerful and technologically advanced devices are the foundation of it all.
In a small business environment, it's crucial that you don't get locked in to a small PBX system which could stagnate over time could leave you in the position of having to spend more in the long run, upgrading an existing service - or maybe that's exactly the point you're at now. So let's take a look at a couple of things you should take into account.
Employee salaries are the price of doing business. However, paying someone just to answer phones, or taking time away from an otherwise skilled employee to perform this menial task is really a waste of funds. You'll be glad to know that most of the same features can be taken care of by many of the business phone systems these days, both cheaper, and better than a human. At the most basic level, these "Auto Attendant" features includes options such as allowing the caller to brows through a touchtone activated menu, reach specific extensions or access information recordings. Maybe someday we'll even have a PBX that will brew a pot of coffee...
More interesting are auto-dial capabilities, which can be used to provide a wide array of useful functions. At the most basic level, many of us associate PBX auto-dialing with robo-calls, or telemarketing. However, the systems can do much more than that, with tasks like sending text messages to cell phones automated for informative personal, departmental, or company-wide alerts and notices. Voicemail from important numbers can be forwarded instantly, and many packages even provide text to speech for reading messages to the recipient, such as crucial e-mails, news or stock alerts, and more.
Modern software has seen a flood of high quality open-source development, and the PBX market is no exception. The "Asterisk" project is a suite of high powered, feature rich software PBX tools, very popular with many businesses. The software runs on a standard PC, along with specialized interface cards to connect you to the outside phone system (including everything from standard phone lines, through ISDN or T1 lines.) Features are rich, including robo-dialing, auto-operator menu systems, voicemail, voice over IP, and much more.
Of course this doesn't come without downsides. You'll either need to administer all of this yourself, or hire an expert to setup and administer the system for you. With the full features of the suit, also comes a sometimes difficult and time consuming process of installing it.
No one can predict the future, or determine how their business will change and expand in the coming years. However, communications will forever be the core of any successful business. As you can see, the technology and flexibility of today's business phone systems is astounding. The PBX forms the nervous system, the core of all your business dealings. Without choosing a powerful and business phone system though, that nervous system is left lacking, and your business crippled. Power and expandability are critical in finding the PBX that's the right fit for you.
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